{"id":148,"date":"2006-12-13T22:46:01","date_gmt":"2006-12-14T06:46:01","guid":{"rendered":"http:\/\/www.onecle.com\/blog\/2006\/12\/13\/readers-digest-named-best-buy\/"},"modified":"2006-12-13T22:46:01","modified_gmt":"2006-12-14T06:46:01","slug":"readers-digest-named-best-buy","status":"publish","type":"post","link":"https:\/\/www.onecle.com\/blog\/2006\/12\/13\/readers-digest-named-best-buy\/","title":{"rendered":"Reader\u2019s Digest Named Best Buy"},"content":{"rendered":"<blockquote><p><strong>New York Times<\/strong>: <a href=\"http:\/\/dealbook.blogs.nytimes.com\/2006\/11\/27\/for-one-critic-a-magazine-trumps-myspace-as-a-smart-buy\/\">For One Critic, a Magazine Trumps MySpace as a Smart Buy<\/a>. Despite all the coverage of MySpace as the most astute media buy in recent history, Ad Age\u2019s Simon Dumenco begs to differ. His idea of a wise acquisition: the $2.4 billion buyout two weeks ago of Reader\u2019s Digest Association, publisher of the long-lived magazine of the same name.<\/p><\/blockquote>\n<p><a href=\"http:\/\/contracts.onecle.com\/alpha\/2711.shtml\">Reader&#8217;s Digest contracts<\/a> are all here.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New York Times: For One Critic, a Magazine Trumps MySpace as a Smart Buy. Despite all the coverage of MySpace as the most astute media buy in recent history, Ad Age\u2019s Simon Dumenco begs to differ. His idea of a wise acquisition: the $2.4 billion buyout two weeks ago of Reader\u2019s Digest Association, publisher of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-148","post","type-post","status-publish","format-standard","hentry","category-mergers-and-acquisitions"],"jetpack_featured_media_url":"","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.onecle.com\/blog\/wp-json\/wp\/v2\/posts\/148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.onecle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.onecle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.onecle.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.onecle.com\/blog\/wp-json\/wp\/v2\/comments?post=148"}],"version-history":[{"count":0,"href":"https:\/\/www.onecle.com\/blog\/wp-json\/wp\/v2\/posts\/148\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.onecle.com\/blog\/wp-json\/wp\/v2\/media?parent=148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.onecle.com\/blog\/wp-json\/wp\/v2\/categories?post=148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.onecle.com\/blog\/wp-json\/wp\/v2\/tags?post=148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}