Wednesday, December 13th, 2006...10:46 pm
Reader’s Digest Named Best Buy
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New York Times: For One Critic, a Magazine Trumps MySpace as a Smart Buy. Despite all the coverage of MySpace as the most astute media buy in recent history, Ad Age’s Simon Dumenco begs to differ. His idea of a wise acquisition: the $2.4 billion buyout two weeks ago of Reader’s Digest Association, publisher of the long-lived magazine of the same name.
Reader’s Digest contracts are all here.
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