mergers and acquisitions

Reader’s Digest Named Best Buy

New York Times: For One Critic, a Magazine Trumps MySpace as a Smart Buy. Despite all the coverage of MySpace as the most astute media buy in recent history, Ad Age’s Simon Dumenco begs to differ. His idea of a wise acquisition: the $2.4 billion buyout two weeks ago of Reader’s Digest Association, publisher of the long-lived magazine of the same name.

Reader’s Digest contracts are all here.