The Motley Fool: Is “Baidu” Chinese for “Google”?. According to Baidu’s prospectus, it is “the leading Chinese-language Internet search provider.” In Web traffic, it ranks No. 2 in China and No. 6 in the world. Much like Google, Baidu has built its traffic mostly through word-of-mouth and the so-called Baidu Union. Over 76,000 third-party websites have posted Baidu’s search box on their pages; if their users search Baidu via that box, and click on ads in the process, Baidu Union members get a piece of the resulting profits.
I’ve posted Baidu contracts to the web site.